Marketing assigment Assignment Example | Topics and Well Written Essays - 250 words

Marketing assigment - Assignment Example I can give you hundreds of such examples but before that just a small out-of-the-topic example, which I think would help the readers bring closer to the point I am actually talking about. For instance, what if you are sold the gold having a lower karate than that of indicated on gold? It would shatter not only your trust but also ignite you to tell others about the fraud committed by a person or company. Now let’s take an example of â€Å"Safeguard soap† – a product of Proctor & Gamble. The TV ad claims that it, being a medicated soap, keeps you away from 10 diseases. A psychological tool has been tactfully & smartly used by showing a child admitted in a hospital and showing the parents desperately seeking an advice from a doctor. I do not deny the quality of the soap but the way it is being marketed, is totally unethical – in fact a new way of taking money out of peoples’ pockets. Let me prove my aforesaid critique. What about the people/children l iving in small towns or villages and using an ordinary soap since birth? Do they really fall sick more often? The answer is 180o opposite – i.e. villagers are healthier and live longer than city people. From consumers’ perception, we have many examples of mobile phones where consumers have rejected certain products in spite of aggressive marketing.